The Choice We No Longer Have to Make: Health and Beauty Solutions

by Eya Kereselidze April 04, 2025

I am deeply inspired by the wonders of Mother Nature, and this journey is profoundly exhilarating for me. Witnessing the transformation of incredible raw plant elements into our products reaffirms that true luxury, effectiveness, and health consciousness can harmoniously exist.

For far too long, conscientious men and women have found themselves ensnared in what I call the “skincare dilemma.” This quandary presents a troubling choice: opt for attractively packaged lab-created, synthetic, chemical-laden products that promise quick, superficial results while harboring potential health risks, or turn to organic and plant-based solutions that may be gentle and safe but often fall short in delivering substantial benefits beyond mere hydration.

The reality is striking: an estimated 80% of what we apply to our skin is absorbed into our bodies. Within mere minutes, these substances infiltrate our bloodstream, inevitably making their way to our organs. Our skin—the largest organ we possess—serves not only as a protective barrier but also as a crucial gateway for what enters our system. This guiding principle fuels my commitment to crafting products from 100% natural plant ingredients, devoid of any synthetic or artificial components. Each formulation is not just safe for your skin; they are so pure that they are safe enough to eat. With this philosophy, I have eliminated the need for anyone to make the heartbreaking choice between their well-being and their quest for beauty.